Vendor partnerships

VMware partner and vendor partnerships: what AceMQ is, and where to check

AceMQ is a Broadcom Expert Advantage partner for VMware subscriptions, Broadcom's authorized licensing partner for RabbitMQ, and an official Redis partner. Each card below says what the partnership lets us do and links to the vendor's own page, so you can verify it without taking our word.

Last reviewed by Tyler Eastridge

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The short answer

The short answer

Yes. AceMQ is an authorized Broadcom partner that quotes and manages VMware renewals. Broadcom's directory lists it as the authorized licensing partner for RabbitMQ, RabbitMQ.com names it a featured MSP partner, and Redis lists it as an official partner. Checked 26 October 2026.

Our partnerships, with the vendor page that confirms each

Three vendors name AceMQ on a page they publish. We show only what those pages say. Where a directory shows a partner tier or a start date we would state it; none of these pages does, so we do not.

Broadcom: VMware and Tanzu

Broadcom Expert Advantage partner

Broadcom's Expert Advantage partner directory lists AceMQ in its Consulting Services category as a premier global RabbitMQ partner and as Broadcom's authorized licensing partner for RabbitMQ, covering RabbitMQ for Tanzu and Community Edition licences with tailored MSA terms. On VMware, AceMQ is a Broadcom Expert Advantage Partner, and Broadcom named it VMware Expert Advantage Partner of the Year for the Americas in 2025 (the award is on our VMware licensing page).

What it lets us do: quote and manage VMware vSphere Foundation and VMware Cloud Foundation subscription renewals, quote RabbitMQ for Tanzu and Community Edition licensing, and handle the entitlement and true-up questions that sit between a customer and Broadcom.

Broadcom partner directory entry · VMware renewal quote · RabbitMQ commercial licensing

RabbitMQ

Featured authorized RabbitMQ MSP partner

RabbitMQ.com's contact page carries a Partner Spotlight naming AceMQ as the featured authorized partner for end-to-end RabbitMQ solutions: commercial support and expert services for Tanzu RabbitMQ and RabbitMQ Community Edition, plus managed services, consulting and training.

What it lets us do: sell and support RabbitMQ commercially across Stages 1 to 4, from reactive support to managed operation, with access to the RabbitMQ core team behind the product.

rabbitmq.com partner listing · RabbitMQ support · Managed RabbitMQ

Redis

Official Redis partner

Redis's partner page for AceMQ describes it as an official Redis partner specialising in consulting and professional services for Redis Cloud and Redis Community Edition. The page does not describe a resale agreement, and we do not claim one.

What it lets us do: design, tune and support Redis deployments for performance, high availability, clustering and security, with 24/7 coverage.

redis.io partner page · Redis support · Redis consulting

Want a partner quote? RabbitMQ requests get a reply within 1 hour; VMware quotes come back within 24 business hours.

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What a VMware partner quotes, and where the Broadcom partner program fits

Broadcom runs its partner program through an ecosystem of Expert Advantage partners, and its directory sorts them into categories such as consulting services, education and VMware cloud service providers. AceMQ sits under consulting services. As a partner we deliver quotes for VMware Cloud Foundation (VCF) and VMware vSphere Foundation subscriptions, and for the products inside them: vSphere, vCenter, vSAN and NSX. Our team counts cores for your data center environment, matches the tier to what you actually run on your private cloud platform, and takes the renewal to Broadcom for you. Buyers searching for an authorized VMware reseller are usually looking for this: Broadcom's own term for AceMQ's role is authorized licensing partner.

The same company also supports RabbitMQ, Kafka and Redis with named senior engineers, so a renewal question that touches your messaging platform does not go to a second vendor. VMware customers get a dedicated account rep from quote to renewal.

Buying through a partner or directly from Broadcom

For VMware, renewals typically go through an authorized partner, and the price is set by the subscription tier, the term and the licensed core count, with a 72-core minimum per order and 16 cores per CPU. Those rules apply whichever partner quotes you, so the useful comparison is the quote itself: ask each partner for one-, three- and five-year terms on the same core count and compare the annual rate. Our analysis of 37 VMware quotes found quotes for the same core count varied widely with tier and term, and that roughly one request in four was an account Broadcom manages directly, which no partner can quote.

For RabbitMQ, a partner quote bundles the licence with support and services under one contract. Buying the Tanzu RabbitMQ subscription through AceMQ means one vendor relationship for licensing and for the 24/7 team that runs and supports it.

What this page does not claim

  • Not every vendor. Only the three vendors above publish a page naming AceMQ. We support 50+ technologies, and supporting a technology is not the same as holding a partnership with its vendor.
  • No tier or start date. The directory pages do not show one, so we do not invent one.
  • Not a Broadcom-managed account. If Broadcom manages your VMware account directly, a partner cannot quote it. Ask the partner to check your classification first.

Frequently asked questions

Is AceMQ an authorized Broadcom partner?

Yes. AceMQ is a Broadcom Expert Advantage Partner for VMware, and Broadcom's partner directory lists it as the authorized licensing partner for RabbitMQ, including RabbitMQ for Tanzu and Community Edition. The directory page does not show a partner tier or start date, so we do not state one.

Can I buy Tanzu RabbitMQ through AceMQ?

Yes. Broadcom's directory describes AceMQ as the licensing partner for RabbitMQ for Tanzu and Community Edition, with tailored MSA terms. We quote the licence together with 24/7 support, managed services, consulting and training.

Does buying through a partner cost more?

Not by design. VMware pricing follows the subscription tier, the term and the licensed core count, with a 72-core minimum per order and 16 cores per CPU, whichever partner quotes. Quotes for the same core count vary widely with tier and term, so compare one-, three- and five-year terms on the same count.

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